When you think of cashmere, Mongolia isn’t the first place that springs to mind. We set out to change this perception by creating a unified brand for Mongolian Noble Fibre and launching them into the cashmere industry.
A key part of the identity was designing the marque, which was drawn from the authentic Mongolian marque of the ‘khan’ (leader). It also functions as a trademark, which is used by clothing manufacturers on their garments as an assurance of authentication and high standards.
Consultant Jeremy Hildreth
Produced at Kingdom