Brand identity for IMS (International Media Support) — a non-profit organisation supporting local media in countries affected by armed conflict, human insecurity and political transition. Across four continents, IMS help strengthen professional skills and ensure that media can operate under challenging circumstances.
Our work included strategy, art direction and design. We make references to the core of journalism through the strong use of ‘black ink’, a key tool for human communication for thousands of years. For clarity we proposed to change the organisations name to their acronym, allowing for easier use in the vast range of languages IMS operates.
The logo marque is a direct graphic visualisation of sound waves when pronouncing IMS. Functionally, the marque represents dialogue, symbolising freedom of expression.
In collaboration with Troels Faber / NR2154